In 2020, we won the Google Skippy’s challenge by creating the year’s most un-skippable ad. Participating agencies were challenged to create a 2-minute YouTube TrueView ad for Bumble BFF to help young women find like-minded friends.
The winner was determined by YouTube’s performance metrics of view through rate, average watch-time and ad recall. Where other agencies relied on traditional storytelling techniques, we challenged female stereotypes to ‘Break Every Excuse’ when making friends by seamlessly blending YouTube’s best practice science with non-traditional digital storytelling techniques. It was tough competition against R/GA, TBWA and Leo Burnett and we were stoked that our entry came up trumps.
Google’s Skippys - Gold
The Work Winner - Branded Content, Local Culture
Role: Creative / Art Director
Group Creative Director: Jenny Mak
Creatives: Jasmine Subrata, Ava Frawley, Seyda Yilmaz
