Let’s face it, sofa beds are notorious for having terrible mattresses. Koala, Australia’s leading furniture company, has revolutionised the furniture game by creating a world-first, bed-first innovation: introducing Bed Sofa, where sleep comes first, not as an afterthought.
To announce the launch of this brand new innovation, we turned a real Trade Mark Application into a print ad to generate intrigue and PR.
But how do you get your competitors to admit your new product innovation is one-of-a-kind? Ring them and get them to admit they don’t have one. And, that’s exactly we did in a series of radio spots promoting the Bed Sofa.
→ RADIO
→ BEHIND THE DESIGN
On a shoestring budget our Bed Sofa campaign punched above its weight, garnering 150K in
organic PR.