The suburb of Kings Cross is famous for two things - it's the home of one of Sydney's biggest LGBTQI communities, and it's the location of the iconic Coca-Cola billboard. With a simple word change, the iconic Coca-Cola billboard is playfully celebrating the colourful history of Kings Cross. By welcoming people to Queens Cross rather than Kings Cross, this billboard shines a positive light on a community that wants to remind the rest of us of the true spirit of one of Sydney's greatest neighbourhoods.
Creative: Simon Dall Head of Design: Chad Edwards Creative Director: Boris Garelja, Jenny Mak
“The billboard caught on online, with people calling out to have the neighbourhood changed to Queens Cross permanently
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