Fanta has become a drink that people secretly love, but they rarely drink it in public. That's why, when someone does, it's a bold choice. One that needs to be celebrated. That’s how we came up with Fanta’s new brand platform — bold choice, bold taste.
Role: Writer/Art Director
Creative: Jasmine Subrata
Group Creative Director: Jenny Mak
Fanta wanting to own Halloween, so we created a bespoke version for that very occasion. Bold choice.
A few scripts were a little too Bold and hit the cutting room floor. We loved the irreverence of these stories that we decided to keep them in.
