Currently, in Australia there’s a housing crisis where the majority of property is owned by Baby Boomers. Koala, Australia’s beloved online furniture store, is on a mission to make the good life more achievable for all. To help those who have been locked out of the housing market, Koala offered to pay a year's rent for one lucky winner. And to keep Baby Boomer’s mitts off the life-changing prize, Koala created a unique digital captcha designed to sift those already ahead a.k.a anyone born before 1964.
To date, Koala Boomer Blocker has 35 million earned impressions, six times the expected result, 20,000 entries and several bitter Boomers.
