At Thinkerbell, we produced a prolific amount of content. Below are projects that, while not large enough to merit their own webpage, were nevertheless impressive enough to win accolades at Best Ads on TV.
→ OPERA EFFECT
→ SHINE A LIGHT
Suicide stigma persists despite efforts to address it. Lifeline aimed to shine a light on issue of suicide and demonstrate that there is no shame in seeking help. And so, we did just that. We designed posters strategically positioned to allow the light from selected bus shelters to shine through, creating a striking visual representation. In digital OOH, we simulated the flickering of fluorescent lights, symbolising the act of shedding light on the stigma surrounding suicide.
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→ FUCK OFF JUMPER
The word 'fuck' was uttered over 300 times in Succession. To mark the final season of the show on BINGE, we crafted the 'Fuck Off Jumper.' Each jumper came with a sizable wash tag, featuring 42 scenarios where people might feel inclined to say 'fuck off' in their daily lives. The jumpers became a sensation among influencers, with even Rita Ora sharing hers on social media.
